SEO Image Optimization: 5 Steps to Help You Maximize Your Rankings

 

image seoOptimizing An Image

An image is worth a thousand words, and if you’re looking to grow your business from the ground up, you need to consider SEO Image Optimization to help your website.

Images are incredibly powerful when it comes to search engine optimization (SEO), as the right visual assets can result in more traffic for your site.

There are a few things you need to know. To increase your site’s visibility on search engines like Google, Bing, Yandex, or Yahoo!, you need to optimize your images with relevant keywords and phrases that are designed to attract crawlers.

Keeping this in mind, here are five helpful tips for optimizing your images for SEO:

What is SEO image?

SEO images is an organic positioning technique that consists of working on optimizing the visual content of a website to appear in Google image search results while enriching the user experience.
Visual content not only plays a vital role in how users perceive and engage with a web page but also makes websites more visible in search.

That being said, to generate more traffic and attract targeted visitors to your website, it is necessary to optimize images.
If you appear in the search results by image, you will get more clicks from users on both the images and the pages containing them.

Use the Right File Type

When uploading images to your site, you need to make sure you’re using the right file type. When it comes to SEO, image file types matter quite a bit.

The most common image file types are:

JPEG

It is the most typical kind of image that enables you to strike a balance between size and quality. It is an image file that has been compressed, which results in some quality loss.

PNG

Although the quality is better, the file size is larger. You can keep the background transparency if you want to. For photos, JPEG is typically advised, while PNG is best for almost everything else, including infographics and other design elements.

WebP

It is a relatively new format with promising compression capabilities. Your website’s speed can be increased with a significant size reduction. For example, when YouTube switched to WebP for thumbnails in 2014, page load times multiplied by ten.

SVG

It is utilized for icons and logos. On a website, these are the smallest visual components. Though it is a straightforward and widely applicable format, it does have some design-specific drawbacks, such as potential font problems. For better indexing in Google Images, it is not advised to use Inline SVG.

GIF

It is a form of shareable, attractive content that can draw viewers. GIFs can cause a website to load more slowly, but Google still crawls them like any other kind of image.

Add Alt-Text to Your Images

Image alt-text is important for SEO image, While the image is important, the alt-text is what will help folks who can’t figure out what in the image understand what it’s about.

If your image is a logo or branding, you might want to include your company’s name. If it’s a product, write a short description or the name of the product. If it’s an infographic, include the title and the main points. If the image is a graph or data visualization, write down the source and the data used. If it’s an image of text, write it out.

If an image doesn’t have the alt attribute, search engines will think it’s not important and therefore won’t rank for it. And if an image has the alt attribute, but no text, it will be displayed with the context of the text on the image.

You can also include keywords that you want to rank for. Make sure you write alt-text for every image on your site to ensure you’re covering your bases on SEO.

Make sure your images are well-sized and properly formatted

When you’re optimizing images for SEO, you need to make sure they’re not too large or too small.

If your images are too small, they won’t be clear and crisp, making them less useful for readers. But, if they’re too large, your site will take a much longer time to load.

So, make sure your images are at least 1200 pixels wide and that they’re not larger than 100 KB. When it comes to file formats, JPEG, PNG, GIF, TIFF, and BMP are all good options.

Add Anchor Text to Image Links

Anchor text is what links your images to their destinations on your site or other sites you link to.

You can use anchor text to add keywords to your images and make it easier for readers to navigate your site. Now, you don’t want to go overboard with adding keywords to anchor texts. You do, however, want to make sure you use them appropriately.

For example, if your image links to your homepage, you may want to use your company name as the anchor text. If the image links to a blog post, use the title of the blog post as the anchor text. If the image links to another website, use the title of the external site. Just make sure you’re not overdoing it.

Don’t Forget to Mark Up Your Content With Images

Content is king, but images can help your content even more.

If you’re writing a blog post or a page on your website, include an image every now and then. Not only will this make your post more visually appealing, but it will also make it easier to read.

Now, when you add images to your content, make sure you add the right alt-text. Just as you would with image links, you want to make sure you include keywords and phrases that help your content rank higher.

Summary

When it comes to optimizing images for SEO, there are a few things you need to keep in mind.

First, use the right file type, make sure they’re not too large or too small, and add relevant alt-text.

Next, link your images to their destinations and make sure you mark up your content with images.

Now, keep these tips in mind, and you’ll have a better chance at increasing your site’s visibility on search engines like Google, Bing, Yandex, or Yahoo!.