A Beginners Guide to Affiliate Marketing: The Basics You Need to Know

affiliate marketing

Affiliate marketing is a great way to make money online. As an affiliate marketer, you promote another business’s products or services, usually with a link or code that will track your referral traffic, site visitors, and sales. When someone clicks on your link and buys something from the company you’re promoting, you will receive an affiliate commission for referring them.

As a newbie to the world of affiliate marketing, it can be challenging to know where to start or what the appropriate entry points might be for this type of business. The good news is that this article going to cover some fundamental information about getting started as an affiliate marketer — think of it as an introductory guide.

Who Is an Affiliate Marketer?

Affiliate marketers are people who promote products or services offered by other businesses in exchange for a commission.

Affiliate marketers are a company’s best friend because they will do the work for you. They create a website, drive traffic to it and get sales for you. In return, you give them a commission for each sale they generate. This is a win-win situation for both parties since the affiliate marketer doesn’t have to spend a lot of time and effort (and money) setting up the website, creating a service or product, finding potential customers and convincing them to buy, etc.

Affiliate marketers come from all backgrounds and industries. There are bloggers, company reps, social media influencers, email marketing experts and so much more. As long as there is a proven product or service that you’re willing to promote and you are confident in your ability to help others, you can become an affiliate marketer.

How Does Affiliate Marketing Work?

Affiliate marketing is a partnership between a merchant (the person or company whose product or service you are promoting) and an affiliate (the person promoting the merchant’s product or service). The merchant decides what percentage of the sale price they will pay the affiliate for each sale generated by the affiliate’s promotional efforts. The affiliate places a link or code on their website or social media accounts that will track the referral traffic, site visitors, and sales.

Affiliate marketing programs are a great way to generate additional income from a blog, website, social media accounts, email marketing lists, or even a YouTube channel.

Advantages and Disadvantages of Affiliate Marketing


Whenever we talk about affiliate marketing, we all think about the money from the commission, but there are many other advantages associated with it:

  • You don’t have to spend time creating products.
  • You do not have to support customers, since this is done by the company that markets that product.
  • Through affiliate marketing, the business can expand with no risk by using an outside sales team.

Since only successes are rewarded, an affiliate system is generally much more effective than advertising.

Clicking on an ad has no value, what counts is that the customer makes the purchase. It is performance marketing, not a traditional branding or promotion issue.

Affiliate marketing is one of the easy and most profitable home businesses.


  • Customers that you acquire for your affiliates are not your own loyal customers.
  • The number of promotions as an affiliate that you can do per year is limited.
  • It is not enough to put an affiliate link on any site and that’s it. You have to work almost as much as if you were promoting your product.
  • It is always harder to push someone to make a purchase than to simply ask them to click an advertisement banner.

Top Affiliate Platforms

These are the best affiliate platforms to earn money online :





CJ Affiliate

How to get started in affiliate marketing

Choose a field: Think about your hobbies, interests, and areas that you know a lot about, and start identifying the area that you can market and create content around.

Select the products: Try to select a specific product or group of products belonging to the field you have chosen to rely on marketing primarily in your business.

Define your audience: Knowing your audience is one of the most important keys to success in commission marketing, as you cannot provide what your customers care about if you do not define them well and know their interests and problems.

Choose the brands: Learn about the companies that work with the commission marketing system in your country or the international companies that you can work with, and register with them to get your affiliate link to add it to your content, and you can register with more than one company.

Choose marketing channels: You can select the platform that you will use in marketing according to the appropriateness for your target audience or according to the nature of your product.

In many cases, you can use different channels for marketing, for example, you can use social media platforms such as Facebook and Instagram, YouTube, in addition to your blog.

Create Content: The most crucial tool for luring clients and earning their trust is content. It is crucial to ensure that this content is valuable and advantageous to the audience and that it is varied among marketing content, educational content, and interactive content with the audience.

The nature of the content must also be diversified, whether it is pictures, videos, or read blogs, and of course product links must be included in this content.

Get visits: The marketing process originally depends on promoting and getting visits and views of your content, which results in the completion of sales.

You can get these visits and views through paid advertising campaigns on social media or through Google, and you can also use SEO to improve the appearance of your blog in search results.

Getting Clicks: Every marketer aims to get as many clicks as possible on his affiliate link, which mainly depends on where the link is placed in the content as you have to choose interesting places.

It must be repeated without exaggeration in order to avoid having an unintended negative effect, and it also depends on the objectivity of the content.

Monitoring the progress of marketing operations: After following all these steps, you have become an actual affiliate marketer, and you should always analyze the results that you reach, and attempt to test various traffic sources and landing pages in order to achieve the best outcomes.

Final Words

Affiliate marketing is a proven method to make money online. If you are looking for a way to earn extra money on the side or want to eventually make a living online, affiliate marketing is one of the best ways to do so.

Now is a great time to get started as an affiliate marketer. With the right knowledge and information, you can make a great living online.